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	1.		Creating powerful brands in consumer, service and industrial markets Leslie de chernatony and Malcolm Mcdonald by DE Chernatony, leslie McDoanald,Malcom Edition: 2nd ed. Material type: Text Publication details: Oxford Butterworth- Heinemann 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 CHE . Place hold Save to lists Add to cart (remove)
	2.		Global brand strategy unlocking brand potential acrss countries, cultures & markets by Van Gelder, Sicco Material type: Text Publication details: London Kogan page 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 VAN . Place hold Save to lists Add to cart (remove)
	3.		Living brands by Nadeau, Raymond Material type: Text Publication details: New delhi Tata Mcgraw-Hill publishing comapny ltd 2007 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 NAD . Place hold Save to lists Add to cart (remove)
	4.		The cult of luxury brand; inside asia love affair with luxury by Radha Chadha and Paul Husband by Chadha, Radha Husband, Paul Material type: Text Publication details: London Nicholas Brealey 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 CHA . Place hold Save to lists Add to cart (remove)
	5.	Image from Amazon.com	Strategic Brand Management Building, measuring and managing brand equity Kevin Lane Keller, M. G. Parameswaran and Isaac Jacob by Keller, Kevin Lane Parameswaran, M. G. Jacob, Isaac Edition: 3rd ed. Material type: Text Publication details: New Delhi Dorling kendersley (India) Pvt Ltd 2011 Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 658.827 KEL , ... Place hold Save to lists Add to cart (remove)
	6.		United we brand how to create a cohesive brand that's seen, heard and remembered by Moser, Mike Material type: Text Publication details: Boston, Massachusetts Harvard Business School Press 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 MOS . Place hold Save to lists Add to cart (remove)
	7.		Strategic brand management Building, measuring and managing brand equity Kevin Lane Keller, Ambi M.G Parameswaran, Isaac Jacob by Keller, Kevin Lane Parameswaran, Ambi M.G Jacob, Isaac Edition: 4th ed. Material type: Text Publication details: Noida Dorling Kindersdley (India) pvt ltd 2015 Availability: Items available for loan: International Management Institute New Delhi (12)Call number: 658.827 KEL , ... Place hold Save to lists Add to cart (remove)
	8.		Unhappy customer stock exchange Find out why it is difficult to achieve your sales and profit targets. Understand how you are wasting 70% of your marketing resources. Discover what is creating havoc with your bottomline and brand equity. by Narula, Avinash Material type: Text Publication details: New Delhi Merx Equity Printers 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8343 NAR . Place hold Save to lists Add to cart (remove)

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