Creating powerful brands in consumer, service and industrial markets Leslie de chernatony and Malcolm Mcdonald

By: Contributor(s): Material type: TextTextPublication details: Oxford Butterworth- Heinemann 1998Edition: 2nd ed. Description: xv, : 430p. Subject(s): DDC classification:
  • 658.827 CHE 
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.827 CHE  (Browse shelf(Opens below)) Available 9111

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Williamson Magor Library | International Management Institute New Delhi