Creating powerful brands in consumer, service and industrial markets (Record no. 6751)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00883aam a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213531.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b1998 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 CHE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | DE Chernatony, leslie |
| 245 ## - TITLE STATEMENT | |
| Title | Creating powerful brands in consumer, service and industrial markets |
| Statement of responsibility, etc. | Leslie de chernatony and Malcolm Mcdonald |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Butterworth- Heinemann |
| Date of publication, distribution, etc. | 1998 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, : 430p. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | product management |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Brand name product |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDoanald,Malcom |
| 920 ## - | |
| -- | 6744 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Creating powerful brands in consumer, service and industrial markets / Leslie de chernatony and Malcolm Mcdonald |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | Oxford: Butterworth- Heinemann, 1998. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 9111 (Shelf) Accn No.Item StatusAdd IdLocationItem Category9111ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 10/09/1999 | 658.827 CHE | 9111 | Book |