Strategic brand management Building, measuring and managing brand equity Kevin Lane Keller, Ambi M.G Parameswaran, Isaac Jacob

By: Contributor(s): Material type: TextTextPublication details: Noida Dorling Kindersdley (India) pvt ltd 2015Edition: 4th ed.  Description: xxix, : 586p Subject(s): DDC classification:
  • 658.827 KEL 
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.827 KEL  (Browse shelf(Opens below)) Available G5369
Book Book International Management Institute New Delhi 658.827 KEL  (Browse shelf(Opens below)) Available G5370
Book Book International Management Institute New Delhi 658.827 KEL  (Browse shelf(Opens below)) Available G5371
Book Book International Management Institute New Delhi 658.827 KEL  (Browse shelf(Opens below)) Available G5372
Book Book International Management Institute New Delhi 658.827 KEL  (Browse shelf(Opens below)) Available G5373
Book Book International Management Institute New Delhi 658.827 KEL  (Browse shelf(Opens below)) Available G5374
Book Book International Management Institute New Delhi 658.827 KEL  (Browse shelf(Opens below)) Available G4996
Book Book International Management Institute New Delhi 658.827 KEL  (Browse shelf(Opens below)) Available G4997
Book Book International Management Institute New Delhi 658.827 KEL  (Browse shelf(Opens below)) Available G4998
Book Book International Management Institute New Delhi 658.827 KEL  (Browse shelf(Opens below)) Available G4999
Book Book International Management Institute New Delhi 658.827 KEL  (Browse shelf(Opens below)) Available G5000
Book Book International Management Institute New Delhi 658.827 KEL  (Browse shelf(Opens below)) Available 19359

Includes bibliographical references and index 

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