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Strategic Brand Management Building, measuring and managing brand equity Kevin Lane Keller, M. G. Parameswaran and Isaac Jacob

By: Contributor(s): Material type: TextTextPublication details: New Delhi Dorling kendersley (India) Pvt Ltd 2011Edition: 3rd ed.  Description: xxiii, 695p ISBN:
  • 9788131756898 
Subject(s): DDC classification:
  • 658.827 KEL 
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Holdings
Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.827 KEL  (Browse shelf(Opens below)) Available G5664
Book Book International Management Institute New Delhi 658.827 KEL  (Browse shelf(Opens below)) Available G5665
Book Book International Management Institute New Delhi 658.827 KEL  (Browse shelf(Opens below)) Available G3158

Includes Index 

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Williamson Magor Library | International Management Institute New Delhi