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1.
Strategic brand management building, measuring, and managing brand equity by
Material type: Text Text
Publication details: New Jersey Prentice-Hall 1998
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.827 KEL , ...

2.
Best practice cases in branding lessons form the world's strongest brands by
Edition: 3rd ed.  
Material type: Text Text
Publication details: New delhi Dorling Kindersley (India) pvt ltd 2008
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.827 KEL , ...

3.
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Strategic brand management building, measuring and managing brand equity by
Edition: 3rd ed.  
Material type: Text Text
Publication details: New Delhi Dorling Kindersley (India) pvt ltd 2008
Availability: Items available for loan: International Management Institute New Delhi (7)Call number: 658.827 KEL , ...

4.
Strategic brand management Kevin Lane Keller, M. G Parameswaran, Isaac Jacob by
Edition: 3rd ed.  
Material type: Text Text
Publication details: Delhi Pearson 2011
Availability: Items available for loan: International Management Institute New Delhi (5)Call number: 658.827 KEL , ...

5.
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Strategic Brand Management Building, measuring and managing brand equity Kevin Lane Keller, M. G. Parameswaran and Isaac Jacob by
Edition: 3rd ed.  
Material type: Text Text
Publication details: New Delhi Dorling kendersley (India) Pvt Ltd 2011
Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 658.827 KEL , ...

6.
Strategic brand management Building, measuring and managing brand equity Kevin Lane Keller, Ambi M.G Parameswaran, Isaac Jacob by
Edition: 4th ed.  
Material type: Text Text
Publication details: Noida Dorling Kindersdley (India) pvt ltd 2015
Availability: Items available for loan: International Management Institute New Delhi (12)Call number: 658.827 KEL , ...

7.
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Strategic brand management building, measuring, and managing brand equity by
Edition: 2 ed. 
Material type: Text Text
Publication details: New Delhi Prentice Hall of India Pvt Ltd 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 KEL .

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