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Strategic brand management building, measuring and managing brand equity

By: Material type: TextTextPublication details: New Delhi Dorling Kindersley (India) pvt ltd 2008Edition: 3rd ed.  Description: 714p ISBN:
  • 9788131719770 
Subject(s): DDC classification:
  • 658.827 KEL 
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Includes bibliographical references and index 

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Williamson Magor Library | International Management Institute New Delhi