Redefining retail: 10 guiding principles for a post-digital world

By:

Kotler, Philip

Contributor(s):

Stigliano, Giuseppe [Author]

Material type: Text

TextPublication details: New Delhi: Wiley India; c2024.Description: xxxvi, 358pISBN:

9789370603202

Subject(s):

DDC classification:

658.87 KOT

Summary: The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: - -The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution. -How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands. -The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	IMI Delhi	658.87 KOT (Browse shelf(Opens below))	Available	G7815

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Previous	No cover image available	No cover image available						Next
Previous	658.85 MAR Marketing in an electronic age	658.85 MIL Strategic selling : secrets of the complex sale	658.87 CHA Retail marketing in the modern age	658.87 KOT Redefining retail: 10 guiding principles for a post-digital world	658.8700941 POT The urban retailing system : location, cognition, and behaviour	658.872 AIM AI marketing: how AI is transforming marketing and business growth	658.872 ARY Digital marketing	Next

Includes bibliographical references and index.

The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: -
-The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution.
-How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands.
-The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms.

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