Redefining retail: (Record no. 30964)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01198nam a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260622b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789370603202 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Redefining retail: |
| Remainder of title | 10 guiding principles for a post-digital world |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Wiley India; |
| Date of publication, distribution, etc. | c2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvi, 358p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: -<br/>-The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution.<br/>-How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands.<br/>-The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Retail trade |
| General subdivision | Technological innovations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Retail trade |
| General subdivision | Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stigliano, Giuseppe |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | No |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IMI Delhi | IMI Delhi | 09/06/2026 | 658.87 KOT | G7815 | 22/06/2026 | 22/06/2026 | Book |