Redefining retail: 10 guiding principles for a post-digital world

By:

Kotler, Philip

Contributor(s):

Stigliano, Giuseppe [Author]

Material type: Text

TextPublication details: New Delhi: Wiley India; c2024.Description: xxxvi, 358pISBN:

9789370603202

Subject(s):

DDC classification:

658.87 KOT

Summary: The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: - -The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution. -How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands. -The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Book	IMI Delhi	658.87 KOT (Browse shelf(Opens below))	Available	G7815

Includes bibliographical references and index.

The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: -
-The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution.
-How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands.
-The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms.

There are no comments on this title.

to post a comment.