Redefining retail: 10 guiding principles for a post-digital world
Kotler, Philip
Redefining retail: 10 guiding principles for a post-digital world - New Delhi: Wiley India; c2024. - xxxvi, 358p.
Includes bibliographical references and index.
The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: -
-The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution.
-How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands.
-The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms.
9789370603202
Retail trade--Technological innovations
Retail trade--Research
658.87 KOT
Redefining retail: 10 guiding principles for a post-digital world - New Delhi: Wiley India; c2024. - xxxvi, 358p.
Includes bibliographical references and index.
The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: -
-The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution.
-How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands.
-The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms.
9789370603202
Retail trade--Technological innovations
Retail trade--Research
658.87 KOT