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	1.		Database - marketing by Lintan, Ian Material type: Text Publication details: London Pitman Publishing 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 LIN . Place hold Save to lists Add to cart (remove)
	2.		The handbook of international direct marketing the essential directory and country-by-country guide to this fast moving, competitive market Edited by Adam Baines by Baines, Adam Material type: Text Publication details: London Kogan Page Ltd 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.84 THE(Ref.). Place hold Save to lists Add to cart (remove)
	3.		Promotion management and marketing communications by Shimp, Terence A Edition: 2nd ed. Material type: Text Publication details: New YOrk The dryden press 1990 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82 SHI . Place hold Save to lists Add to cart (remove)
	4.		Successful direct marketing methods by Stone, Bob Edition: 4th ed. Material type: Text Publication details: Illinois NTC Business Books 1988 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 STO . Place hold Save to lists Add to cart (remove)
	5.		The new direct marketing how to implement a profit driven data base markting strategy David Shepard...[et al] by Batra, Rajeev David Shepard Associates Edition: 2nd ed. Material type: Text Publication details: Illinois Irwin 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 SHE. Place hold Save to lists Add to cart (remove)
	6.		Direct hit Winning direct marketing campaigns Merlin Stone, Derek Davies and Alison Bond by Stone, Merlin Davies, Derek Bond, Alison Material type: Text Publication details: London Pitman Publishing 1995 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.872 STO , ... Place hold Save to lists Add to cart (remove)
	7.		The master marketer how to combine tried and tested technique with the latest ideas to achieve spectacular marketing success by Ryan, Christopher Material type: Text Publication details: London Kogan Page 1994 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 RYA . Place hold Save to lists Add to cart (remove)
	8.		The secrets of effective direct mail by John Fraser Robinson by Fraser-Robinson, John Series : John Fraser Robinson direct marketing series Material type: Text Publication details: Maidenhead McGraw Hill Book Company 1989 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 FRA . Place hold Save to lists Add to cart (remove)
	9.		Commonsense direct marketing by Bird, Drayton Edition: 2nd ed. Material type: Text Publication details: Delhi Global Business Press 1994 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 BIR . Place hold Save to lists Add to cart (remove)
	10.		Integrated direct marketing by Ernan Roman by Roman, Ernan Material type: Text Publication details: New York McGraw Hill Book Company 1988 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 ROM . Place hold Save to lists Add to cart (remove)
	11.		Direct Marketing Herbert Katzenstein and William S. Sachs by Katzenstein, Herbert Sachs, William S., Jt. author Edition: 2nd ed. Material type: Text Publication details: New York Macmillan 1992 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 KAT . Place hold Save to lists Add to cart (remove)
	12.		Direct marketing rules of thumb 1,000 practical and profitable ideas to help you improve response, save money and increase efficiency in your direct program by Bodian, Nat G Material type: Text Publication details: New York McGraw-Hill 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 BOD . Place hold Save to lists Add to cart (remove)
	13.		Direct and database marketing by McCorkell,Graeme Material type: Text Publication details: London kogan page 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 MCC . Place hold Save to lists Add to cart (remove)
	14.		Creative strategy is direct marketing by Jones, Susan K Edition: 2nd ed. Material type: Text Publication details: Illinois NTC Business Books 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 JON . Place hold Save to lists Add to cart (remove)
	15.		2,239 tested secrets for direct marketing success the pros tell you their time-proven secrets Denny Hatch and Don Jackson by Hatch, Denny Jackson, Don Material type: Text Publication details: Illinois NTC Business Books 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 HAT . Place hold Save to lists Add to cart (remove)
	16.		Cases in direct marketing Herbert E. Brown, Paula M. Saunders and Bruce Buskirk by Brown, Herbert E Sauders, Paula M. Buskirk, Bruce Edition: 2nd ed. Material type: Text Publication details: Illinois NTC Business Books 1996 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 BRO . Place hold Save to lists Add to cart (remove)
	17.		The new integrated direct marketing by Berry, Mike Material type: Text Publication details: Aldershot Grower publishing ltd 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 BER . Place hold Save to lists Add to cart (remove)
	18.		Beyond 2000 the future of direct marketing by Reitman, Jerry I Material type: Text Publication details: Lincolnwood NTC business books 1994 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 REI . Place hold Save to lists Add to cart (remove)
	19.		Principles of direct and database marketing by Tapp, Alan Material type: Text Publication details: London Finacial times pitman publishing 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 TAP . Place hold Save to lists Add to cart (remove)
	20.		Direct marketing concepts and cases by Chaturvedi, Mukesh Material type: Text Publication details: New Delhi Excel books 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 CHA . Place hold Save to lists Add to cart (remove)

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