The new direct marketing how to implement a profit driven data base markting strategy David Shepard...[et al]

Contributor(s): Material type: TextTextPublication details: Illinois Irwin 1995Edition: 2nd ed. Description: xiv, : 493p. : 29cm. Subject(s): DDC classification:
  • 658.872 SHE
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.872 SHE (Browse shelf(Opens below)) Available 6274

Includes index 

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Williamson Magor Library | International Management Institute New Delhi