Direct marketing rules of thumb 1,000 practical and profitable ideas to help you improve response, save money and increase efficiency in your direct program

By: Material type: TextTextPublication details: New York McGraw-Hill 1995Description: xiv, : 403p. : 24cm. Subject(s): DDC classification:
  • 658.872 BOD 
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.872 BOD  (Browse shelf(Opens below)) Available 6664

Includes bibliograhical references and index 

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Williamson Magor Library | International Management Institute New Delhi