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1.
Digital marketing using new technologies to get closer to your customers Will Rowan by
Material type: Text Text
Publication details: London Kogan Page 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 ROW .

2.
The best digital marketing campaigns in the world mastering the art of customer engagement Damian Ryan and Calvin Jones by
Material type: Text Text
Publication details: New Delhi Kogan Page 2011
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 RYA .

3.
Digital marketing global strategies from the world's leading experts Jerry Wind, Vijay Mahajan by
Material type: Text Text
Publication details: New York John Wiley & Sons 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 WIN .

4.
Digital marketing strategies for online success by
Material type: Text Text
Publication details: London New Holland Publishers (UK) ltd 2009
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 PAR .

5.
Return on engagement content, strategy and design techniques for digital marketing by
Material type: Text Text
Publication details: Oxford Focal press (an imprint of Elsevier) 2010
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 FRI .

6.
DigiMarketing the essential guide to new media & digital marketing Kent Wertime and Ian Fenwick by
Material type: Text Text
Publication details: Singapore John Wiley & Sons(Asia) Pte ltd 2008
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 WER .

7.
The best digital marketing campaigns in the world II by
Material type: Text Text
Publication details: London Kogan Page 2014
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 RYA .

8.
B2b digital marketing using the web to market directly to businesses by
Material type: Text Text
Publication details: Noida Pearson India Education Services Pvt Ltd 2015
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 MIL .

9.
The art of digital marketing the definitive guide to creating strategic, targeted and measurable online campaigns by
Material type: Text Text
Publication details: New Delhi Wiley India pvt ltd 2016
Availability: Items available for loan: International Management Institute New Delhi (4)Call number: 658.872 DOD , ...

10.
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Fundamentals of digital marketing by
Material type: Text Text
Publication details: Noida, Uttar Pradesh, India Pearson India Education Services Pvt Ltd 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 BHA .

11.
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Digital marketing by
Material type: Text Text
Publication details: New Delhi Oxford University Press 2015
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 AHU .

12.
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Marketing 4.0 moving from traditional to digital Philip Kotler, Hermawan Kartajaya, Iwan Setiawan by
Material type: Text Text
Publication details: New Delhi Wiley India pvt Ltd 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 KOT .

13.
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Digital marketing Seema Gupta by
Material type: Text Text
Publication details: Chennai McGraw Hill Education (India) pvt Ltd 2018
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 GUP .

14.
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Digital marketing by
Edition: 3rd ed. 
Material type: Text Text
Publication details: Chennai McGraw-Hill Education (India) Pvt Ltd 2023
Availability: Items available for loan: International Management Institute New Delhi (5)Call number: 658.872 GUP , ...

15.
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The martech handbook build a technology stack to attract and retain customers by
Material type: Text Text
Publication details: London Kogan Page 2022
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.80028563 ALF .

16.
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eMarketing : digital marketing strategy/ by Raymond D. Frost, Alexa K. Fox, & Terry M. Daugherty by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Routledge, c2023
Online resources:
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872(Ref.) FRO.

17.
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Marketing management: text and cases by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Taxmann Publications (P.) Ltd., 2022
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 PAN.

18.
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Marketing in the digital age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Atlantic Publishers & Distributors (P.) Ltd., c2021
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 KUM.

19.
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Digital marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Taxman publications (P.) Ltd.: New Delhi, c2023
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 KUM.

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