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Marketing in the digital age

By: Material type: TextTextPublication details: New Delhi: Atlantic Publishers & Distributors (P.) Ltd., c2021.Description: xx, 342pISBN:
  • 9788126938377
Subject(s): DDC classification:
  • 658.872 KUM
Summary: Marketing in the Digital Age takes the view that the path to the future must integrate marketing and digital know-how, and exemplifies how digital marketing is more than just spreading the message using digital tools. This path-breaking textbook is for students who wish to understand marketing in a rapidly changing environment. It offers a fresh approach towards all the core areas of marketing, including segmentation, product development, promotion, pricing, going to the market and relationship-building.
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.872 KUM (Browse shelf(Opens below)) Available 22031

Includes bibliographical references and index

Marketing in the Digital Age takes the view that the path to the future must integrate marketing and digital know-how, and exemplifies how digital marketing is more than just spreading the message using digital tools. This path-breaking textbook is for students who wish to understand marketing in a rapidly changing environment. It offers a fresh approach towards all the core areas of marketing, including segmentation, product development, promotion, pricing, going to the market and relationship-building.

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Williamson Magor Library | International Management Institute New Delhi