Marketing in the digital age
Kumar, Dinesh
Marketing in the digital age - New Delhi: Atlantic Publishers & Distributors (P.) Ltd., c2021. - xx, 342p.
Includes bibliographical references and index
Marketing in the Digital Age takes the view that the path to the future must integrate marketing and digital know-how, and exemplifies how digital marketing is more than just spreading the message using digital tools. This path-breaking textbook is for students who wish to understand marketing in a rapidly changing environment. It offers a fresh approach towards all the core areas of marketing, including segmentation, product development, promotion, pricing, going to the market and relationship-building.
9788126938377
Digital Marketing
Internet Marketing
Digital Age
Channels- Digital Marketing
658.872 KUM
Marketing in the digital age - New Delhi: Atlantic Publishers & Distributors (P.) Ltd., c2021. - xx, 342p.
Includes bibliographical references and index
Marketing in the Digital Age takes the view that the path to the future must integrate marketing and digital know-how, and exemplifies how digital marketing is more than just spreading the message using digital tools. This path-breaking textbook is for students who wish to understand marketing in a rapidly changing environment. It offers a fresh approach towards all the core areas of marketing, including segmentation, product development, promotion, pricing, going to the market and relationship-building.
9788126938377
Digital Marketing
Internet Marketing
Digital Age
Channels- Digital Marketing
658.872 KUM