Marketing management: text and cases
Material type:
- 9789356222212
- 658.802 PAN
Item type | Current library | Call number | Status | Barcode | |
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International Management Institute New Delhi | 658.802 PAN (Browse shelf(Opens below)) | Available | 22000 |
This book is an attempt to capture and illustrate the trends and shifts in the marketing environment in India, which are driven by the following factors:
Opening up of the Indian economy in the 90s
Entry of multinational companies across industries
Indian information technology space, leading the global change in the digital revolution
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