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	1.		Promotion management and marketing communications by Shimp, Terence A Edition: 2nd ed. Material type: Text Publication details: New YOrk The dryden press 1990 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82 SHI . Place hold Save to lists Add to cart (remove)
	2.		Advertising, promotion and supplemental aspects of integrated marketing communications by Shimp, Terence A Edition: 4th ed. Material type: Text Publication details: Fort worth The dryden press 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 SHI . Place hold Save to lists Add to cart (remove)
	3.		Adevertising, promotion and supplemental aspects of integrated marketing communication by Shimp, Terence A Edition: 4th ed. Material type: Text Publication details: Fort worth The dryden press 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 SHI . Place hold Save to lists Add to cart (remove)
	4.		Advertising and Promotion an IMC approach by Shimp, Terence A Material type: Text Publication details: New Delhi` Cengage Learning India 2007 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 SHI . Place hold Save to lists Add to cart (remove)
	5.		Integrated marketing communication in advertising and promotion by Shimp, Terence A Edition: 8th ed. Material type: Text Publication details: New Delhi Cengage Learning 2010 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 SHI . Place hold Save to lists Add to cart (remove)
	6.	Image from Amazon.com	Advertising, promotion and other aspects of integrated marketing communications by Terence A. Shimp & J. Craig Andrews by Shimp, Terence A Andrews, J. Craig Edition: 9th ed. Material type: Text Publication details: New Delhi Cengage Learning India Pvt Ltd 2013 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 SHI . Place hold Save to lists Add to cart (remove)
	7.	Image from Amazon.com	Advertising, promotion, and other aspects of integrated marketing communications by J. Craig Andrews and Terence A. Shimp by Andrews, J. Craig Shimp, Terence A. Edition: 10th ed. Material type: Text Publication details: Delhi Cengage Learning India Pvt Ltd 2018 Availability: Items available for loan: International Management Institute New Delhi (5)Call number: 658.802 AND , ... Place hold Save to lists Add to cart (remove)

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