Integrated marketing communication in advertising and promotion

By: Material type: TextTextPublication details: New Delhi Cengage Learning 2010Edition: 8th ed.  Description: xx, : 666p Subject(s): DDC classification:
  • 659.1 SHI 
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 659.1 SHI  (Browse shelf(Opens below)) Available G4812

Inlcudes bibliographical references and index 

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Williamson Magor Library | International Management Institute New Delhi