Integrated marketing communication in advertising and promotion (Record no. 19877)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00869aam a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213905.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2010 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 SHI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated marketing communication in advertising and promotion |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Cengage Learning |
| Date of publication, distribution, etc. | 2010 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, : 666p |
| 500 ## - GENERAL NOTE | |
| General note | Inlcudes bibliographical references and index |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Advertising and promotion |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Communication- marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Integrated marketing communication |
| 920 ## - | |
| -- | 19857 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Integrated marketing communication in advertising and promotion |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | New Delhi: Cengage Learning, 2010. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | G4812 (Shelf) Accn No.Item StatusAdd IdLocationItem CategoryG4812ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 22/12/2016 | 659.1 SHI | G4812 | Book |