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Advertising, promotion, and other aspects of integrated marketing communications by J. Craig Andrews and Terence A. Shimp

By: Contributor(s): Material type: TextTextPublication details: Delhi Cengage Learning India Pvt Ltd 2018Edition: 10th ed. Description: xix, 635p ISBN:
  • 9789355734587 
Subject(s): DDC classification:
  • 658.802 AND 
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Holdings
Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.802 AND  (Browse shelf(Opens below)) Available G7317
Book Book International Management Institute New Delhi 658.802 AND  (Browse shelf(Opens below)) Available G7319
Book Book International Management Institute New Delhi 658.802 AND  (Browse shelf(Opens below)) Available G7318
Book Book International Management Institute New Delhi 658.802 AND  (Browse shelf(Opens below)) Available 21205
Book Book International Management Institute New Delhi 658.802 AND  (Browse shelf(Opens below)) Available 21206

Includes bibliographical references and index 

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Williamson Magor Library | International Management Institute New Delhi