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Strategic brand management Building, measuring and managing brand equity Kevin Lane Keller, Ambi M.G Parameswaran, Isaac Jacob by
Edition: 4th ed.  
Material type: Text Text
Publication details: Noida Dorling Kindersdley (India) pvt ltd 2015
Availability: Items available for loan: International Management Institute New Delhi (12)Call number: 658.827 KEL , ...

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Nawabs, nudes, noodles : India through 50 years of advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Macmillan Publishing India Pvt. Ltd., 2017
Availability: Not available: International Management Institute New Delhi: Checked out (1).

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