Nawabs, nudes, noodles : India through 50 years of advertising

By:

Parameswaran, Ambi

Material type: Text

TextPublication details: New Delhi: Macmillan Publishing India Pvt. Ltd., 2017.Description: xv, 301 pISBN:

9789386215130

Subject(s):

DDC classification:

659.10954 PAR PAR

Summary: The bestselling NAWABS, NUDES, NOODLES now in paperback! ‘Affable and engaging’ Hindustan Times ‘[An] enjoyable, nostalgic ride’ Free Press Journal ‘Without this book, nearly five decades of advertising in India might have been lost to posterity’ Outlook Business This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	International Management Institute New Delhi General stacks	659.10954 PAR (Browse shelf(Opens below))	Checked out	04/09/2025	22119

Includes index.

The bestselling NAWABS, NUDES, NOODLES now in paperback!

‘Affable and engaging’ Hindustan Times

‘[An] enjoyable, nostalgic ride’ Free Press Journal

‘Without this book, nearly five decades of advertising in India might have been lost to posterity’ Outlook Business
This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years.

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