Marketing semiotics signs, strategies and brand value

By: Material type: TextTextPublication details: Oxford Oxford Universty Press 2012Description: xii, : 218p Subject(s): DDC classification:
  • 658.802 OSW 
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Holdings
Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.802 OSW  (Browse shelf(Opens below)) Available 19485
Book Book International Management Institute New Delhi 658.802 OSW  (Browse shelf(Opens below)) Available 19486
Book Book International Management Institute New Delhi 658.802 OSW  (Browse shelf(Opens below)) Available 19487

Includes bibliographical references and index 

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Williamson Magor Library | International Management Institute New Delhi