Marketing semiotics (Record no. 19614)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00826aam a2200205 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213901.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2012 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 OSW |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Oswald, Laura R. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing semiotics |
| Remainder of title | signs, strategies and brand value |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Oxford Universty Press |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, : 218p |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Semiotics |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Communication in marketing |
| 920 ## - | |
| -- | 19594 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Marketing semiotics : signs, strategies and brand value |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | Oxford: Oxford Universty Press, 2012. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 19485 (Shelf) Accn No.Item StatusAdd IdLocationItem Category19485ShelfC19486ShelfC19487ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 02/03/2016 | 658.802 OSW | 19485 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 02/03/2016 | 658.802 OSW | 19486 | Book | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 02/03/2016 | 658.802 OSW | 19487 | Book |