Marketing semiotics signs, strategies and brand value
Oswald, Laura R.
Marketing semiotics signs, strategies and brand value - Oxford Oxford Universty Press 2012 - xii, : 218p
Includes bibliographical references and index
658.802 OSW
Marketing semiotics signs, strategies and brand value - Oxford Oxford Universty Press 2012 - xii, : 218p
Includes bibliographical references and index
658.802 OSW