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Using semiotics in retail leverage consumer insight to engage shoppers and boost sales Foreword by Keith Sleight, CMI Global Shopping Insight Director, Unilever by
Material type: Text Text
Publication details: New Delhi Kogan Page 2022
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.9 LAW .

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Using semiotics in marketing how to achieve consumer insight for brand growth and profits by
Edition: 2nd ed. 
Material type: Text Text
Publication details: New Delhi Kogan Page India Pvt Ltd 2023
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.80014 LAW .

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Williamson Magor Library | International Management Institute New Delhi