Using semiotics in marketing how to achieve consumer insight for brand growth and profits

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TextPublication details: New Delhi Kogan Page India Pvt Ltd 2023Edition: 2nd ed. Description: xx, 340 p. ISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	International Management Institute New Delhi	658.80014 LAW (Browse shelf(Opens below))	Available	21394

Includes bibliographical references and index

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