Using semiotics in marketing how to achieve consumer insight for brand growth and profits
Lawes, Rachel
Using semiotics in marketing how to achieve consumer insight for brand growth and profits - 2nd ed. - New Delhi Kogan Page India Pvt Ltd 2023 - xx, 340 p.
Includes bibliographical references and index
9781398607644
Marketing; Semiotics; Consumers-Research
658.80014 LAW
Using semiotics in marketing how to achieve consumer insight for brand growth and profits - 2nd ed. - New Delhi Kogan Page India Pvt Ltd 2023 - xx, 340 p.
Includes bibliographical references and index
9781398607644
Marketing; Semiotics; Consumers-Research
658.80014 LAW