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221.
Audio branding Using sound to build brand by Laurence Minsky and Colleen Fahey foreword by Philip Kotler by
Material type: Text Text
Publication details: New Delhi Kogan Page 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 MIN .

222.
Effective public relations and media strategy by
Material type: Text Text
Publication details: New Delhi PHI Learning Pvt Ltd 2009
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.2 RED .

223.
Digital sense The common sense approach to effectively blending social business strategy, marketing technology, and customer experience by Travis Wright and Chris J. Snook Foreword by Brian Solis by
Material type: Text Text
Publication details: New Delhi Wiley India Pvt Ltd 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 WRI .

224.
Native advertising the essential guide Dale Lovell. by
Material type: Text Text
Publication details: London Kogan page 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 LOV .

225.
Creating & delivering winning advertising & marketing presentations by Sandra Moriarty and Tom Duncan by
Edition: 2nd ed.  
Material type: Text Text
Publication details: Chicago NTC Business Books 1996
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8101 MOR .

226.
Advertising & promotion Chris Hackley and Rungpaka Amy Hackley by
Edition: 4th ed. 
Material type: Text Text
Publication details: London Sage 2018
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 HAC .

227.
Facebook marketing for dummies Stephanie Diamond and John Haydon by
Edition: 6th ed. 
Material type: Text Text
Publication details: New Jersey John Wiley & Sons 2018
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 DIA .

228.
Watch it! The Use of body language in word of mouth advertising by
Material type: Text Text
Publication details: New Delhi Viva Books Pvt Ltd 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.13 HAR .

229.
The post-truth business how to rebuild brand authenticity in a distrusting world Sean Pillot de Chenecey. by
Material type: Text Text
Publication details: New York Kogan page 2019
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 PIL .

230.
Social communication in advertising by William Leiss ..... [et al] by
Edition: 4th ed.  
Material type: Text Text
Publication details: New York Routledge 2018
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1042 SOC.

231.
Advertising What everyone needs to know by
Material type: Text Text
Publication details: New York Oxford University Press 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 EIN .

232.
Pandeymonium Piyush Pandey on advertising by
Material type: Text Text
Publication details: Gurgaon Penguin Random House India Pvt Ltd 2015
Availability: Not available: International Management Institute New Delhi: Checked out (2).

233.
Facebook marketing for dummies by Paul Dunay and Richard Krueger by
Edition: 2nd ed.  
Material type: Text Text
Publication details: New Delhi Wiley India Pvt ltd 2011
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 DUN .

234.
What clients love a field guide to growing your business by
Material type: Text Text
Publication details: New York Warner Business Book 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 BEC .

235.
Advertising, promotion and other aspects of integrated marketing communications by Terence A. Shimp & J. Craig Andrews by
Edition: 9th ed. 
Material type: Text Text
Publication details: New Delhi Cengage Learning India Pvt Ltd 2013
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 SHI .

236.
Word-of-mouth marketing by
Material type: Text Text
Publication details: New York John Wiley & Sons Inc 1994
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 WIL .

237.
Engaging your community through active strategic marketing A Practical guide for librarians and information professionals by
Material type: Text Text
Publication details: London Facet Publishing 2021
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 021.7 KEN .

238.
Global marketing & advertising understanding cultural paradoxes by
Edition: 6th ed. 
Material type: Text Text
Publication details: New Delhi Sage Publications India Pvt Ltd 2022
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 MOO .

239.
Marketing communications objectives, strategy, tactics objectives, strategy, tactics John R. Rossiter, Larry Percy & Lars Bergkvist by
Material type: Text Text
Publication details: New Delhi Sage Publications India Pvt Ltd 2022
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 ROS .

240.
Advertising, promotion, and other aspects of integrated marketing communications by J. Craig Andrews and Terence A. Shimp by
Edition: 10th ed. 
Material type: Text Text
Publication details: Delhi Cengage Learning India Pvt Ltd 2018
Availability: Items available for loan: International Management Institute New Delhi (5)Call number: 658.802 AND , ...

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