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Word-of-mouth marketing

By:

Wilson, Jerry R

Material type: Text

Text

TextPublication details: New York John Wiley & Sons Inc 1994Description: xv, 256p ISBN:

9780471008583

Subject(s):

Customer service- United States-Public opinion; Customer satisfaction- United States; Customer behavior- United States; Advertising- United States; Public opinion- United States

DDC classification:

658.812 WIL

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	International Management Institute New Delhi	658.812 WIL (Browse shelf(Opens below))	Available	G6859

Includes index

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