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Word-of-mouth marketing

Wilson, Jerry R.

Word-of-mouth marketing - New York John Wiley & Sons Inc 1994 - xv, 256p

Includes index

ISBN: 9780471008583

Subjects--Uniform Titles:
Customer service- United States-Public opinion; Customer satisfaction- United States; Customer behavior- United States; Advertising- United States; Public opinion- United States

Dewey Class. No.: 658.812 WIL

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