Word-of-mouth marketing (Record no. 21986)

MARC details
000 -LEADER
fixed length control field 00884aam a2200229 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213940.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1994 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471008583 
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812 WIL 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wilson, Jerry R.
245 ## - TITLE STATEMENT
Title Word-of-mouth marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. John Wiley & Sons Inc
Date of publication, distribution, etc. 1994
300 ## - PHYSICAL DESCRIPTION
Extent xv, 256p 
500 ## - GENERAL NOTE
General note Includes index 
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Customer service- United States-Public opinion; Customer satisfaction- United States; Customer behavior- United States; Advertising- United States; Public opinion- United States 
920 ## -
-- 21970
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Word-of-mouth marketing 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New York: John Wiley & Sons, Inc., c1994. 
969 ## -
-- Books 
909 ## -
-- G6859 (Shelf)      Accn No.Item StatusAdd IdLocationItem CategoryG6859ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 11/03/2022   658.812 WIL  G6859 Book

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