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	181.	Advertising now TV commercials by Wiedmann, E.D Julius Material type: Text Publication details: Hong Kong Taschen 2009 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.143 WIE . Place hold Save to lists Add to cart (remove)
	182.	Advertising management Rajeev Batra, John G. Myer, David A. Aaker by Batra, Rajeev Myers, John G Edition: 5th ed. Material type: Text Publication details: New Delhi Dorling Kindersley (India) pvt ltd 2006 Availability: Items available for loan: International Management Institute New Delhi (9)Call number: 659.1 BAT , ... Place hold Save to lists Add to cart (remove)
	183.	The ownership quotient putting the service profit chain to work for unbeatable competitive advantage James L. Heskett, W. Earl Sasser, Joe Wheeler by Heskett, James L Sasser, Earl W Wheeler, Joe Material type: Text Publication details: Boston Harvard Business Press 2008 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 HES . Place hold Save to lists Add to cart (remove)
	184.	Fashion brands branding style from Armani to Zara by Tungate, Mark Edition: 2nd ed. Material type: Text Publication details: New Delhi Kogan page India 2009 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 TUN . Place hold Save to lists Add to cart (remove)
	185.	Issues management corporate public policymaking in an information society Robert L. Heath, Richard Alan Nelson by Heath, Robert L Nelson, Richard Alan Material type: Text Publication details: New Delhi Sage Publications 1986 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.2 HEA . Place hold Save to lists Add to cart (remove)
	186.	Advertising and Promotion an IMC approach by Shimp, Terence A Material type: Text Publication details: New Delhi` Cengage Learning India 2007 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 SHI . Place hold Save to lists Add to cart (remove)
	187.	Advertisers handbook 99-2000 edited by D.V Gandhi by Gandhi, D.V (ed) Material type: Text Publication details: New delhi Indraprastha Prakashan pvt ltd - 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 070.0202 ADV(Ref.). Place hold Save to lists Add to cart (remove)
	188.	International advertising handbook a user's guide to rules and regulations by Baudot, Barbara Sundberg Material type: Text Publication details: Lexington Lexington Books 1989 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 343.082 BAU . Place hold Save to lists Add to cart (remove)
	189.	Maximarketing the new direction in advertising, promotion and marketing strategy Stan Rapp and Thomas L. Collins by Rapp, Stan Collins, Thomas L Material type: Text Publication details: New York McGraw-Hill Book company 1987 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 RAP . Place hold Save to lists Add to cart (remove)
	190.	On land one billion minds insights on branding in India by Sridhar, Ramanujam Material type: Text Publication details: Madras Productivity and Quality Publishing pvt ltd 2006 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.827 SRI , ... Place hold Save to lists Add to cart (remove)
	191.	Advertising & marketing checklists 107 proven checklists to save time & boost advertising & marketing effectiveness by Kaatz, Ron Edition: 2nd ed. Material type: Text Publication details: Illinois NTC business Books 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 KAA . Place hold Save to lists Add to cart (remove)
	192.	Advertising principles & Practice William Wells, John Burnett & Sandra Moriarty by Wells, William Burnett, John Moriarty, Sandra Material type: Text Publication details: New Jersey A Simon & schuster company(prentics hall) 1989 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 WEL . Place hold Save to lists Add to cart (remove)
	193.	Contemporary advertising and integrated marketing communications William F. Arens, Michael F. Weigold, Christian Arens by Arens, William F Weigold, Michael F Arens, Christian Material type: Text Publication details: New York McGraw-Hill Irwin 2011 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 ARE . Place hold Save to lists Add to cart (remove)
	194.	Strategic international marketing an advanced perspecting edited by T.C Melewar and Suraksha Gupta by Melewar, T. C Gupta, Suraksha Material type: Text Publication details: Hampshire Palgrave Macmillan 2012 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 STR. Place hold Save to lists Add to cart (remove)
	195.	If you can dream A. G. Krishnamurthy by Krishnamurthy, A. G Material type: Text Publication details: New Delhi mcgraw hill education (India) Pvt Ltd 2013 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1092B KRI . Place hold Save to lists Add to cart (remove)
	196.	The best digital marketing campaigns in the world II by Ryan, Damian Material type: Text Publication details: London Kogan Page 2014 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 RYA . Place hold Save to lists Add to cart (remove)
	197.	Contemporary marketing the changing face of marketing in 21st century by Panda, Tapan K Material type: Text Publication details: Hyderabad ICFAI University press 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 PAN . Place hold Save to lists Add to cart (remove)
	198.	Humanizing big data marketing at the meeting of data, social science and consumer insight by Strong, Colin Material type: Text Publication details: New Delhi Kogan Page 2015 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8340285 STR . Place hold Save to lists Add to cart (remove)
	199.	advertising management Donald W. Jugenheimer and Larry D. Kelley by Kelley, Larry D Material type: Text Publication details: New Delhi Segment Books 2010 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 JUG. Place hold Save to lists Add to cart (remove)
	200.	Advertising management Jaishri Jethwaney, Shruti Jain by Jethwaney, Jaishri Edition: 2 ed. Material type: Text Publication details: New Delhi Oxford University press 2012 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 659.1 JET , ... Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi