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Contemporary advertising and integrated marketing communications William F. Arens, Michael F. Weigold, Christian Arens

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Material type: Text

TextPublication details: New York McGraw-Hill Irwin 2011Description: xi, : 774p Subject(s):

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	International Management Institute New Delhi	659.1 ARE (Browse shelf(Opens below))	Available	18292

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