Contemporary advertising and integrated marketing communications (Record no. 17287)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00909aam a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213823.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2011 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 ARE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary advertising and integrated marketing communications |
| Statement of responsibility, etc. | William F. Arens, Michael F. Weigold, Christian Arens |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw-Hill Irwin |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, : 774p |
| 400 ## - SERIES STATEMENT/ADDED ENTRY--PERSONAL NAME [OBSOLETE, CAN/MARC], [LOCAL, USA] | |
| Volume number/sequential designation | McGraw-Hill International edition |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Weigold, Michael F Arens, Christian |
| 920 ## - | |
| -- | 17267 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | New York: McGraw-Hill Irwin, 2011. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 18292 (Shelf) Accn No.Item StatusAdd IdLocationItem Category18292ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 17/01/2013 | 659.1 ARE | 18292 | Book |