Qualitative market research principle and practice edited by Gill Ereaut, Mike Imms, and Martin Callingham
Material type:
TextPublication details: London Sage Publication 2002Description: 7v. v.p. Subject(s): DDC classification: - 658.83 QUA(Ref.)
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International Management Institute New Delhi | 658.83 QUA(Ref.) (Browse shelf(Opens below)) | Available | 12008 |
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International Management Institute New Delhi | 658.83 QUA(Ref.) (Browse shelf(Opens below)) | Available | 12009 |
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International Management Institute New Delhi | 658.83 QUA(Ref.) (Browse shelf(Opens below)) | Available | 12010 |
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International Management Institute New Delhi | 658.83 QUA(Ref.) (Browse shelf(Opens below)) | Available | 12011 |
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International Management Institute New Delhi | 658.83 QUA(Ref.) (Browse shelf(Opens below)) | Available | 12012 |
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International Management Institute New Delhi | 658.83 QUA(Ref.) (Browse shelf(Opens below)) | Available | 12013 |
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International Management Institute New Delhi | 658.83 QUA(Ref.) (Browse shelf(Opens below)) | Available | 12014 |
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Contents: v.1 An introduction to qualitaive market research/Mike Imms,Gill Ereaut; v.2 Interviewing groups and individuals in qualitative market research; v.3 Methods beyond interviewing in qualitative market research; v.4 Analysis and interpretation in qualitative market research; v.5 Developing brands with qualitative market research; v.6 Developing advertisingwith qualitative market research;v.7 Delivering results in qualitative market research
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