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Qualitative market research principle and practice

Qualitative market research principle and practice edited by Gill Ereaut, Mike Imms, and Martin Callingham - London Sage Publication 2002 - 7v. v.p.

Contents: v.1 An introduction to qualitaive market research/Mike Imms,Gill Ereaut; v.2 Interviewing groups and individuals in qualitative market research; v.3 Methods beyond interviewing in qualitative market research; v.4 Analysis and interpretation in qualitative market research; v.5 Developing brands with qualitative market research; v.6 Developing advertisingwith qualitative market research;v.7 Delivering results in qualitative market research

Dewey Class. No.: 658.83 QUA(Ref.)

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