Qualitative market research (Record no. 9955)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01393aam a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213623.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2002 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 QUA(Ref.) |
| 245 ## - TITLE STATEMENT | |
| Title | Qualitative market research |
| Remainder of title | principle and practice |
| Statement of responsibility, etc. | edited by Gill Ereaut, Mike Imms, and Martin Callingham |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Sage Publication |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 7v. v.p. |
| 500 ## - GENERAL NOTE | |
| General note | Contents: v.1 An introduction to qualitaive market research/Mike Imms,Gill Ereaut; v.2 Interviewing groups and individuals in qualitative market research; v.3 Methods beyond interviewing in qualitative market research; v.4 Analysis and interpretation in qualitative market research; v.5 Developing brands with qualitative market research; v.6 Developing advertisingwith qualitative market research;v.7 Delivering results in qualitative market research |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Qualitative research |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ereaut, Gill Imms, Mike Callingham, Martin |
| 920 ## - | |
| -- | 9945 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Qualitative market research : principle and practice / edited by Gill Ereaut, Mike Imms, and Martin Callingham |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | London: Sage Publication, 2002. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 12008 (Ref.) Accn No.Item StatusAdd IdLocationItem Category12008Ref.R12009Ref.R12010Ref.R12011Ref.R12012Ref.R12013Ref.R12014Ref.R RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 19/02/2003 | 658.83 QUA(Ref.) | 12008 | Reference | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 19/02/2003 | 658.83 QUA(Ref.) | 12009 | Reference | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 19/02/2003 | 658.83 QUA(Ref.) | 12010 | Reference | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 19/02/2003 | 658.83 QUA(Ref.) | 12011 | Reference | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 19/02/2003 | 658.83 QUA(Ref.) | 12012 | Reference | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 19/02/2003 | 658.83 QUA(Ref.) | 12013 | Reference | |||||
| International Management Institute New Delhi | International Management Institute New Delhi | 19/02/2003 | 658.83 QUA(Ref.) | 12014 | Reference |