Designing brand identity: a comprehensive guide to the world of brands and branding

By:

Wheeler, Alina

Contributor(s):

Meyerson, Rob [Author]

Material type: Text

TextPublication details: New Jersey: John Wiley & Sons; c2024.Edition: 6th edDescription: xiii, 332pISBN:

9781119984818

Subject(s):

DDC classification:

658.827 WHE (Ref.)

Summary: Organized into three sections―brand fundamentals, process basics, and case studies―this revised edition includes: - Over 100 branding subjects, checklists, tools, and diagrams, More than 50 all-new case studies that describe goals, process, strategy, solutions, and results, New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing, Additional examples of the best/most important branding and design work of the past few years, Over 700 illustrations of brand touchpoints, More than 400 quotes from branding experts, CEOs, and design gurus.

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Holdings
Item type	Current library	Call number	Status	Barcode
Reference	IMI Delhi	658.827 WHE(Ref.) (Browse shelf(Opens below))	Available	22348

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Previous	658.827 SAR Strategic brand management for B2B markets : a road map for organizational transformation	658.827 SHU Brand management principles and applications for effective branding	658.827 SOO Branding in the digital age : a comprehensive guide for building and managing brands online	658.827 WHE(Ref.) Designing brand identity: a comprehensive guide to the world of brands and branding	658.83 CHI Marketing Research	658.83 CHI Marketing Research: analysis and measurement	658.83 FER(Ref.) Handbook of marketing research	Next

Includes index.

Organized into three sections―brand fundamentals, process basics, and case studies―this revised edition includes: -
Over 100 branding subjects, checklists, tools, and diagrams,
More than 50 all-new case studies that describe goals, process, strategy, solutions, and results,
New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing,
Additional examples of the best/most important branding and design work of the past few years,
Over 700 illustrations of brand touchpoints,
More than 400 quotes from branding experts, CEOs, and design gurus.

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