Designing brand identity: (Record no. 30834)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01306nam a2200241 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260516b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119984818 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 WHE (Ref.) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wheeler, Alina |
| 245 ## - TITLE STATEMENT | |
| Title | Designing brand identity: |
| Remainder of title | a comprehensive guide to the world of brands and branding |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey: |
| Name of publisher, distributor, etc. | John Wiley & Sons; |
| Date of publication, distribution, etc. | c2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 332p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Organized into three sections―brand fundamentals, process basics, and case studies―this revised edition includes: -<br/>Over 100 branding subjects, checklists, tools, and diagrams,<br/>More than 50 all-new case studies that describe goals, process, strategy, solutions, and results,<br/>New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing,<br/>Additional examples of the best/most important branding and design work of the past few years,<br/>Over 700 illustrations of brand touchpoints,<br/>More than 400 quotes from branding experts, CEOs, and design gurus. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding |
| General subdivision | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Trademarks |
| General subdivision | Design |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Brand name products |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Meyerson, Rob |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | No |
| Koha item type | Reference |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IMI Delhi | IMI Delhi | 28/03/2026 | 658.827 WHE(Ref.) | 22348 | 01/06/2026 | 01/06/2026 | Reference |