Designing brand identity: a comprehensive guide to the world of brands and branding

By:

Wheeler, Alina

Contributor(s):

Meyerson, Rob [Author]

Material type: Text

TextPublication details: New Jersey: John Wiley & Sons; c2024.Edition: 6th edDescription: xiii, 332pISBN:

9781119984818

Subject(s):

DDC classification:

658.827 WHE (Ref.)

Summary: Organized into three sections―brand fundamentals, process basics, and case studies―this revised edition includes: - Over 100 branding subjects, checklists, tools, and diagrams, More than 50 all-new case studies that describe goals, process, strategy, solutions, and results, New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing, Additional examples of the best/most important branding and design work of the past few years, Over 700 illustrations of brand touchpoints, More than 400 quotes from branding experts, CEOs, and design gurus.

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Holdings
Item type	Current library	Call number	Status	Barcode
Reference	IMI Delhi	658.827 WHE(Ref.) (Browse shelf(Opens below))	Available	22348

Includes index.

Organized into three sections―brand fundamentals, process basics, and case studies―this revised edition includes: -
Over 100 branding subjects, checklists, tools, and diagrams,
More than 50 all-new case studies that describe goals, process, strategy, solutions, and results,
New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing,
Additional examples of the best/most important branding and design work of the past few years,
Over 700 illustrations of brand touchpoints,
More than 400 quotes from branding experts, CEOs, and design gurus.

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