Digital marketing

By:

Chaffey, Dave

Contributor(s):

Material type: Text

TextPublication details: UK: Pearson Education Ltd.; c2025.Edition: 9th edDescription: xxvii, 548pISBN:

9781292738086

Subject(s):

DDC classification:

658.872 CHA

Summary: This textbook covers all the essential concepts, techniques, and best practices in digital marketing. It combines cutting-edge academic models with hands-on knowledge and skills that will prepare you for a successful career in the field. You will learn how to leverage the opportunities that digital marketing offers while minimizing potential risks.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	IMI Delhi	658.872 CHA (Browse shelf(Opens below))	Available	22394

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Includes bibliographical references and index.

This textbook covers all the essential concepts, techniques, and best practices in digital marketing. It combines cutting-edge academic models with hands-on knowledge and skills that will prepare you for a successful career in the field. You will learn how to leverage the opportunities that digital marketing offers while minimizing potential risks.

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