Digital marketing
Chaffey, Dave
Digital marketing - 9th ed. - UK: Pearson Education Ltd.; c2025. - xxvii, 548p.
Includes bibliographical references and index.
This textbook covers all the essential concepts, techniques, and best practices in digital marketing. It combines cutting-edge academic models with hands-on knowledge and skills that will prepare you for a successful career in the field. You will learn how to leverage the opportunities that digital marketing offers while minimizing potential risks.
9781292738086
Digital Marketing
Online Marketing
Marketing --data driven
658.872 CHA
Digital marketing - 9th ed. - UK: Pearson Education Ltd.; c2025. - xxvii, 548p.
Includes bibliographical references and index.
This textbook covers all the essential concepts, techniques, and best practices in digital marketing. It combines cutting-edge academic models with hands-on knowledge and skills that will prepare you for a successful career in the field. You will learn how to leverage the opportunities that digital marketing offers while minimizing potential risks.
9781292738086
Digital Marketing
Online Marketing
Marketing --data driven
658.872 CHA