Digital marketing

By:

Chaffey, Dave

Contributor(s):

Material type: Text

TextPublication details: UK: Pearson Education Ltd.; c2025.Edition: 9th edDescription: xxvii, 548pISBN:

9781292738086

Subject(s):

DDC classification:

658.872 CHA

Summary: This textbook covers all the essential concepts, techniques, and best practices in digital marketing. It combines cutting-edge academic models with hands-on knowledge and skills that will prepare you for a successful career in the field. You will learn how to leverage the opportunities that digital marketing offers while minimizing potential risks.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	IMI Delhi	658.872 CHA (Browse shelf(Opens below))	Available	22394

Includes bibliographical references and index.

This textbook covers all the essential concepts, techniques, and best practices in digital marketing. It combines cutting-edge academic models with hands-on knowledge and skills that will prepare you for a successful career in the field. You will learn how to leverage the opportunities that digital marketing offers while minimizing potential risks.

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