Digital marketing

By:

Babu, K. G. Raja Sabarish

Contributor(s):

Material type: Text

TextPublication details: New Delhi: Sultan Chand & Sons., 2023.Description: xxvi, 246pISBN:

9789391820558

Subject(s):

DDC classification:

658.872 BAB

Summary: The Book answers what is e-commerce and its transaction models. It explains on digital marketing concepts, its needs. It outlines about POEM framework and ASCOR framework which is the backbone for the entire ecosystem of digital marketing activities and concepts. It explains why display advertising or mobile marketing is not enough and it explains the importance of content marketing, social media marketing and search engine marketing.

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Holdings
Cover image	Item type	Current library	Call number	Status	Barcode
	Book	International Management Institute New Delhi General stacks	658.872 BAB (Browse shelf(Opens below))	Available	22030

Includes bibliographical references.

The Book answers what is e-commerce and its transaction models. It explains on digital marketing concepts, its needs. It outlines about POEM framework and ASCOR framework which is the backbone for the entire ecosystem of digital marketing activities and concepts. It explains why display advertising or mobile marketing is not enough and it explains the importance of content marketing, social media marketing and search engine marketing.

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