Digital marketing (Record no. 30279)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01041nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250217b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789391820558 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 BAB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Babu, K. G. Raja Sabarish |
| 245 ## - TITLE STATEMENT | |
| Title | Digital marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Sultan Chand & Sons., |
| Date of publication, distribution, etc. | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 246p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The Book answers what is e-commerce and its transaction models. It explains on digital marketing concepts, its needs. It outlines about POEM framework and ASCOR framework which is the backbone for the entire ecosystem of digital marketing activities and concepts. It explains why display advertising or mobile marketing is not enough and it explains the importance of content marketing, social media marketing and search engine marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Electronic commerce |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Anbazhagan, B. |
| Relator term | Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Meenakumari, S. |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | International Management Institute New Delhi | International Management Institute New Delhi | General stacks | 29/01/2025 | 658.872 BAB | 22030 | 17/02/2025 | 17/02/2025 | Book |