Digital marketing (Record no. 30279)

MARC details
000 -LEADER
fixed length control field 01041nam a22002177a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250217b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789391820558
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872 BAB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Babu, K. G. Raja Sabarish
245 ## - TITLE STATEMENT
Title Digital marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi:
Name of publisher, distributor, etc. Sultan Chand & Sons.,
Date of publication, distribution, etc. 2023.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 246p.
500 ## - GENERAL NOTE
General note Includes bibliographical references.
520 ## - SUMMARY, ETC.
Summary, etc. The Book answers what is e-commerce and its transaction models. It explains on digital marketing concepts, its needs. It outlines about POEM framework and ASCOR framework which is the backbone for the entire ecosystem of digital marketing activities and concepts. It explains why display advertising or mobile marketing is not enough and it explains the importance of content marketing, social media marketing and search engine marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic commerce
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Anbazhagan, B.
Relator term Author
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Meenakumari, S.
Relator term Author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     International Management Institute New Delhi International Management Institute New Delhi General stacks 29/01/2025   658.872 BAB 22030 17/02/2025 17/02/2025 Book

Williamson Magor Library | International Management Institute New Delhi