Digital marketing
Babu, K. G. Raja Sabarish
Digital marketing - New Delhi: Sultan Chand & Sons., 2023. - xxvi, 246p.
Includes bibliographical references.
The Book answers what is e-commerce and its transaction models. It explains on digital marketing concepts, its needs. It outlines about POEM framework and ASCOR framework which is the backbone for the entire ecosystem of digital marketing activities and concepts. It explains why display advertising or mobile marketing is not enough and it explains the importance of content marketing, social media marketing and search engine marketing.
9789391820558
Internet marketing
Electronic commerce
658.872 BAB
Digital marketing - New Delhi: Sultan Chand & Sons., 2023. - xxvi, 246p.
Includes bibliographical references.
The Book answers what is e-commerce and its transaction models. It explains on digital marketing concepts, its needs. It outlines about POEM framework and ASCOR framework which is the backbone for the entire ecosystem of digital marketing activities and concepts. It explains why display advertising or mobile marketing is not enough and it explains the importance of content marketing, social media marketing and search engine marketing.
9789391820558
Internet marketing
Electronic commerce
658.872 BAB