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Brand strategy in three steps a purpose-driven approach to branding

By: Material type: TextTextPublication details: New Delhi Kogan Page India Pvt Ltd 2023Description: ix, 241 p. ISBN:
  • 9781398609792 
Subject(s): DDC classification:
  • 658.827 MAN 
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.827 MAN  (Browse shelf(Opens below)) Available 21633
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Includes bibliographical references and index 

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Williamson Magor Library | International Management Institute New Delhi